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Author: Alex Frost
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Alex Frost, Marketing Manager at Lyphe Group, brings a diverse and creative background to his role. Prior to joining Lyphe, he spent five years as a freelance illustrator, where he not only honed his artistic and conceptual skills but also demonstrated his prowess in digital marketing. During this period, he successfully grew the social channel he managed to over 40,000 followers using solely organic digital marketing strategies. This hands-on experience provided him with valuable insights and a deep understanding of the intricacies of digital marketing and social media algorithms. Alex's marketing journey kicked off at The Sports Trust, where he managed large-scale events and successfully expanded a new project to over 25,000 collective social media followers. At Lyphe Group, Alex applies this wealth of diverse experience to innovate and shape the narrative in cannabis marketing. His blend of artistic creativity, digital marketing acumen, and a literary foundation make him a dynamic force in the ever-evolving landscape of cannabis branding and promotion.